SEO is the popular term used to describe the process of optimising a website to perform in the search engine results. It stands for Search Engine Optimisation and consists of many different theories and is constantly evolving as are the search engines such as Google, Yahoo and Bing.
In order for a website to appear in the search results for a particular search term, the search engines must deem the site to be relevant and useful. The main ranking factors that effect how a site performs are:
- Load Speed - Google especially now is cracking down on slow loading websites. Having a good host, the correct code and optimising pictures will help keep your site's speed up.
- Link Popularity - Having other sites link to yours is important. Each link is like a vote of confidence from the other site to yours, if other sites think your site is worthy then the search engines are more likely to rank it higher. Not all links are equal though, some are worth more than others and some are actually harmful to your site. We create great links that are sure to enhance your site's performance.
- Correct Coding - This is partly linked to load speed in that good coding normally loads more quickly. It is also becoming apparent that search engines are now taking into account the amount of errors in a website's coding. It is therefore extremely important to have your site created by a professional web design company.
- Content - No matter how good your coding is, if you don't have anything on your site of interest then visitors won't stay long, and it is the same for seach engine bots and spiders that are sent to crawl your website. If they can't find worthy content on your site then they won't rank it high in their results.
When we design a site we make sure that the coding is solid and error free, thus making a great base to start an SEO project which will then drive traffic and sales. SEO is mainly about rankings, but we go further to make sure that when people visit your site they can find what they want to. In terms of return on investment SEO has the biggest potential due to the limitless reach of the internet. No other form of marketing can deliver the same ROI as Search Engine Optimisation.